01
Clarify the sequence
Refine the script around one clear action per step.
Case Study
3D installation videos for product pages.
Finished Film
ClientMSI Surfaces
ProductBrickStaks reclaimed clay brick
Production PartnerPorchlight
RoleScript copy editing, storyboarding, 3D modelling, animation, and 2D motion graphics
The Communication Challenge
Make a multi-step installation feel obvious before the first brick moves.
MSI Surfaces needed a technically useful installation walkthrough that stayed clear and concise on a retail product page.
Production Approach
Direct attention one action at a time.
02
Storyboard the build
Plan the camera, product, and progression before animation.
03
Model the system
Use 3D to show product relationships live action cannot isolate.
04
Layer the guidance
Add arrows and labels without obscuring the product.
Product-Page Viewing
Explain enough to build confidence without slowing the shopper down.
Readable without narration
Camera and graphic cues carry the installation sequence.
One action per beat
Each shot isolates one decision or movement.
Product stays central
Callouts guide attention while BrickStaks stays in focus.
Scope of Work
Script, storyboard, 3D, animation, and delivery.
- Script copy editing
- Installation storyboarding
- 3D product and environment modelling
- Camera direction and animation
- 2D arrows and instructional graphics
- Editing and final delivery
Distribution
Published on MSI Surfaces' BrickStaks collection page and distributed through Home Depot product listings.
Result
One installation video for product and retail pages.
The walkthrough turns installation into a visible, sequential process.