
Stacey Abrams
Rural Economy
Cinematic rural footage, direct policy messaging, and restrained typography.

Political Advertising Case Study

ClientA|L Media Strategy
RoleMotion designer and editor
ChannelsTelevision, YouTube, TikTok, Instagram, and paid digital
Production Context
I worked across strategy, editorial, and finishing to deliver motion graphics and campaign versions under compressed election deadlines.
Motion graphics and typography
Editorial support and finishing
Campaign-brand adaptation
Broadcast and social versioning
Fast-turnaround revisions
Cross-functional production
Campaign Work

Stacey Abrams
Cinematic rural footage, direct policy messaging, and restrained typography.

Connect Maricopa 2024
Transportation policy shaped into a direct visual argument.

Rachel Ventura
Interview footage, selective color, and compact digital messaging.

Rebecca Cooke
Rural imagery and candidate biography in a direct 30-second story.

Eugene Vindman
Family imagery and candidate character framed around an endorsement.

Annette Taddeo
Bilingual storytelling, captions, and candidate graphics.
Production Pipeline
01
Turn strategy, footage, branding, and legal requirements into a motion plan.
02
Build supers, transitions, end cards, treatments, and pacing.
03
Review with producers, creative directors, editors, and strategists.
04
Version work for broadcast, digital, vertical, and square placements.
Media Experience
Broadcast
Editorial pacing, readable supers, and polished finishing.
Digital video
Immediate context, a proof point, and a direct action.
Social media
Platform pacing, safe zones, captions, and reframing.
Senator Raphael Warnock
Turnout ads and a multi-format ballot campaign shared one recognizable visual system.
Dedicated Campaign Role
I served as the dedicated motion designer on the Raphael Warnock campaign team. The campaign concluded with Senator Warnock winning the December 2022 runoff against Herschel Walker.

Bold typographic motion for a student-debt relief message.

Campaign footage, bold supers, and a direct turnout message.

A 15-second social spot with concise on-screen messaging.

A bilingual explainer built for fast social comprehension.
Result