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A|L Media

Political Advertising Case Study

Political campaign motion design.

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ClientA|L Media Strategy

RoleMotion designer and editor

ChannelsTelevision, YouTube, TikTok, Instagram, and paid digital

Production Context

High-stakes work inside a large production team.

I worked across strategy, editorial, and finishing to deliver motion graphics and campaign versions under compressed election deadlines.

Motion graphics and typography

Editorial support and finishing

Campaign-brand adaptation

Broadcast and social versioning

Fast-turnaround revisions

Cross-functional production

Campaign Work

Broadcast, digital, and social campaign work.

Stacey Abrams

Rural Economy

Cinematic rural footage, direct policy messaging, and restrained typography.

Connect Maricopa 2024

Prop 479

Transportation policy shaped into a direct visual argument.

Rachel Ventura

Works For Us

Interview footage, selective color, and compact digital messaging.

Rebecca Cooke

Who

Rural imagery and candidate biography in a direct 30-second story.

Eugene Vindman

Endorsed

Family imagery and candidate character framed around an endorsement.

Annette Taddeo

Fighting Spirit

Bilingual storytelling, captions, and candidate graphics.

Production Pipeline

Fast production with structured review.

01

Creative intake

Turn strategy, footage, branding, and legal requirements into a motion plan.

02

Design and edit

Build supers, transitions, end cards, treatments, and pacing.

03

Team review

Review with producers, creative directors, editors, and strategists.

04

Multi-format delivery

Version work for broadcast, digital, vertical, and square placements.

Media Experience

Broadcast, digital, and social delivery.

Broadcast

Broadcast campaign spots.

Editorial pacing, readable supers, and polished finishing.

Digital video

YouTube and streaming ads.

Immediate context, a proof point, and a direct action.

Social media

Vertical and square social ads.

Platform pacing, safe zones, captions, and reframing.

Senator Raphael Warnock

A campaign system built across messages and formats.

Turnout ads and a multi-format ballot campaign shared one recognizable visual system.

Dedicated Campaign Role

I served as the dedicated motion designer on the Raphael Warnock campaign team. The campaign concluded with Senator Warnock winning the December 2022 runoff against Herschel Walker.

Student Debt Relief

Bold typographic motion for a student-debt relief message.

We Must Vote

Campaign footage, bold supers, and a direct turnout message.

Look Alike

A 15-second social spot with concise on-screen messaging.

Vote Early

A bilingual explainer built for fast social comprehension.

Ballot Chase

Return Your Ballot

One voter-action message adapted from 16:9 to 4:5 and 9:16.

16:9 Primary Cut

4:5 Paid Social Resize

9:16 Vertical Social Resize

Result

Motion design from one spot to full campaign systems.