01
Lead with recognition
Use the MLU mark and Amazon orange for immediate recognition.
Case Study
Internal learning campaigns for technical teams.
ClientAmazon Machine Learning University
DeliverableTwo-part internal email campaign
RoleCampaign video production, motion design, and editing
Campaign Challenge
Give employees a clear reason to open, watch, and learn more.
Each video needed immediate program recognition and a short path from awareness to participation inside a busy inbox.
Campaign Follow-up
Move from the program identity to the people inside it.
A browser-inspired frame and real participants make the program tangible while shared branding connects the two videos.
Email-first Motion
Designed to communicate before the click.
02
Keep the message scannable
Use short visual beats that work inside a busy inbox.
03
Make learning feel active
Show real participants inside the learning program.
04
Build a connected series
Connect both videos through color, framing, and pacing.
Result
One program. One connected campaign system.
Two videos give Machine Learning University a recognizable campaign presence.