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Case Study

Corporate video and training content.

ProjectBusiness Assist for Microsoft 365

DeliverableCustomer-facing product introduction

RoleVideo producer, designer, animator, and editor

The Role

A generalist role built around what each request needed.

I shaped requests from different teams into clear productions across design, animation, editing, and delivery.

Internal Enablement

Make a Teams timer setup easy to repeat.

Direct screen framing and pacing turn a specific setup into a concise, repeatable walkthrough.

AudienceInternal Microsoft teams

RoleEditor and motion designer

Production Approach

Different requests. One dependable production process.

01

Clarify the request

Define the audience, message, and destination.

02

Choose the right format

Match the format to a product story or internal tutorial.

03

Build the visual system

Use motion, hierarchy, and pacing to clarify the subject.

04

Deliver for the audience

Finish each piece for its real viewing context.

Result

One production process for customer and internal media.