01
Clarify the request
Define the audience, message, and destination.

Case Study

ProjectBusiness Assist for Microsoft 365
DeliverableCustomer-facing product introduction
RoleVideo producer, designer, animator, and editor
The Role
I shaped requests from different teams into clear productions across design, animation, editing, and delivery.
Internal Enablement
Direct screen framing and pacing turn a specific setup into a concise, repeatable walkthrough.
AudienceInternal Microsoft teams
RoleEditor and motion designer

Production Approach
01
Define the audience, message, and destination.
02
Match the format to a product story or internal tutorial.
03
Use motion, hierarchy, and pacing to clarify the subject.
04
Finish each piece for its real viewing context.
Result