Case Study

SaaS explainers for hotel analytics.

ClientCogwheel Analytics

DeliverableSaaS explainer video for web and YouTube

RoleProducer, editor, and motion designer

Client Challenge

Make benchmarking useful before the audience gets lost in the metrics.

Cogwheel Analytics brings hotel marketing and performance signals into a benchmark view. The explainer shows what connects, what gets compared, and why each comparison matters.

Cogwheel Analytics dashboard showing a benchmarking scorecard

Story Strategy

From channel data to useful benchmarks.

Start with the ecosystem

Start with the channels hotel teams already manage.

Explain the benchmark

Turn three benchmark types into a simple progression.

Direct the eye

Guide viewers from scorecards to charts and detailed metrics.

Keep data approachable

Use simplified screens and restrained motion for clarity.

Cogwheel Analytics product shown within a connected marketing ecosystem

What I Directed

Product story structure
Visual concept development
Dashboard and UI framing
Illustration and icon animation
Motion design and transitions
Edit and pacing
Final delivery for web and YouTube

Production Approach

Plan, design, animate, and edit the product story.

Planning

Map the ecosystem, benchmark types, and dashboard payoff.

Design

Build a clear hierarchy for scores, trends, and metrics.

Production

Animate and edit each product idea at a readable pace.

Directed Moments

Product story from ecosystem to detail.

Cogwheel Analytics dashboard beside a list of platform capabilities — Platform PromiseFive capabilities frame the platform before the detailed walkthrough.

Cogwheel Analytics dashboard surrounded by hotel marketing platform icons — Connected EcosystemFamiliar channel icons show scattered marketing data coming together.

Cogwheel Analytics benchmarking dashboard with comparison options — Benchmark StoryThree comparison paths make the benchmark promise concrete.

Cogwheel diagram connecting artificial intelligence and automation to actionable data — From Automation to ActionA gear system connects automation to actionable data.

Cogwheel Analytics report scheduler showing one-click owner reports — Scheduled Owner ReportingOne practical workflow shows scheduled owner reporting.

Cogwheel Analytics date-range comparison controls — Comparable Date RangesDate controls show flexible month-to-month comparisons.

Cogwheel Analytics export menu offering PDF and CSV file types — Flexible ExportA close-up makes PDF and CSV export options immediate.

Cogwheel Analytics hotel index table with animated cursor callout — Metric-Level DetailThe edit links high-level scores to the metrics beneath them.

Cogwheel Analytics live demo call to action — Clear Next StepThe final frame directs viewers to request a live demo.

Stephanie Smith

CEO & Digital Matriarch, Cogwheel Marketing

“Nicholas has been a delight to work with!”

Result

Hotel analytics, explained in one product story.

The explainer guides viewers from channel data to benchmarks and metrics.

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